Retail Management Supplements
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Better Understanding the Consumer’s Path to Purchase
Posted on August 22, 2016 by bermanevansretail
This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing and tagged analytics, business model, customer expectations, customer service, digital, experiential retailing, high involvement, information, low involvement, Millard Brown, multichannel, opportunity, path to purchase, planning. Bookmark the permalink.
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