Over the summer, we posted about psychology and digital marketing. Now, we focus on the consumer purchase process today.
The way we shop has certainly changed over the years. And so have our choices as to how and where we gather information and buy.
The Consumer Purchase Process Today
“Back in the day, you would meticulously plan a trip to the mall to find that specific product to purchase. Salespeople were gatekeepers of information. And you needed to ask them about anything you needed to know. If you encountered a salesperson who knew all the ins and outs of the product, then you’re lucky. If not, well then, you’re left with very little details that don’t help you make an informed decision. It’s not until technology transformed the way we do things that some tedious tasks became more comfortable to do, including shopping.”
“Now, the digital age lets people browse and buy items right at the palm of their hands, without leaving their seats. The Internet contains the information buyers need to know about products via a simple search. In fact, 81% of shoppers turn to search engines before they make a purchase.”
“Even word-of-mouth marketing and referrals have transitioned online in the form of reviews and testimonials. This marketing strategy dramatically influences a prospective buyer in completing a purchase. More and more people believe online reviews as much as their peers. Businesses have adapted to these changes by setting up their E-commerce Web sites or listing their products in marketplaces to retain their customers. However, it’s not enough to merely be online. Learning the new trends of consumer buying behavior is critical to conquering your market. It will provide better overall shopping experiences for your consumer and ultimately increase your company’s revenue.”
“If you want to reach your audience effectively, you should familiarize yourself with the way they shop.”
Check out the Connext infographic.