Price Shopping Online Before Visiting the Store

As we have reported before (click here, for example), even when consumers shop in a store, most U.S. Internet users use the Internet for pre-store shopping — especially to see what the best prices are.
eMarketer sums up the situation nicely:
“According to Salesforce and the Harris Poll, about eight in 10 U.S. Internet users surveyed in October 2015 compared prices digitally before making a purchase in a store. And online-only retailers are the No. 1 source of product research that ultimately leads to an in-store purchase: 56% of Internet users said they compared product prices on pure-play E-commerce sites before making a purchase in a store.”

 
This entry was posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together and tagged , , , , , , , , , . Bookmark the permalink.

One Response to Price Shopping Online Before Visiting the Store

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