Tag Archives: environment

Strategic Use of Scent Marketing

In the week following Valentine’s Day, I would like you to draw upon your experiences shopping for Valentine’s Day. If you went shopping at the mall, you may have been influenced by “scent marketing.”   In her article “The Science … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Uncategorized | Tagged , | Leave a comment

Retail Sales is on the Upswing, Then Why are the Malls Dying?

Monthly statistics from the US Census show that U.S. retail sales are consistently growing at a modest rate, yet shopping mall vacancies and closures are the highest in the last seven years (WSJ 2018). Experts blame the downturn in shopping … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues, Uncategorized | Tagged , , , | Leave a comment

Patagonia Really Loves Our Planet

Patagonia is a remarkable company that is true to its original mission: “Build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis.” Today, it “is a designer of outdoor clothing and … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment