Tag Archives: trust

Do Shoppers Like Dynamic Pricing?

Posted on June 19, 2018 by bermanevansretail

We all like to feel that we get bargains when shopping. But that’s not always the case. See More Gamesmanship on Retail Prices — Even Online. And When Is a “Sale” a Sale? Today, we look at do shoppers like … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , | Leave a comment

Will Tracking Cookies Become Obsolete?

Posted on April 10, 2018 by bermanevansretail

One question arising among Web experts: Will Tracking Cookies Become Obsolete? First, let us define the term. According to PC Magazine: “A tracking cookie involves data stored in the user’s computer by a Web site being visited. ‘Third-party’ advertisers place … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Consistency Makes Good Customer Experiences Better

Posted on February 15, 2018 by bermanevansretail

Consistency makes good customer experiences better for all parties. Thus, we must ask. Are firms doing well with customer service (the customer experience). Or is it just hype? Some firms are doing well, other not so much. And consistency of … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment