Tag Archives: ethics

Young Adult Views Toward Brands

In recent years, we know that many manufacturer brands have come under price pressure. With more people turning to less-expensive brands. But did you know that brand perceptions differ by generation? Today, we look at young adult views toward brands. … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Will Tracking Cookies Become Obsolete?

One question arising among Web experts: Will Tracking Cookies Become Obsolete? First, let us define the term. According to PC Magazine: “A tracking cookie involves data stored in the user’s computer by a Web site being visited. ‘Third-party’ advertisers place … Continue reading

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Professions Perceived as Most Ethical – and Most Unethical

Today, we discuss the professions perceived as most ethical – and most unethical. And this builds on our coverage of ethical firms and marketing practices: World’s Leading Ethical Retail Firms and Do Company Ethics Affect Consumer Behavior? For most of us, the leading study … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , , | 1 Comment

Is a Deliverer Entering Person’s Home OK?

What do YOU think of this: A Deliverer Entering Person’s Home OK? Amazon believes many of its customers will love this practice. And that they will pay for it. But, critics say most people won’t want a stranger in their … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , | Leave a comment

Supermarkets and Healthy Cereal

McDonald’s and Coke know many consumers want healthy food and beverages. As a result, they added to their healthy offerings. Our posts on healthy foods include these. McDonald’s: Healthier Menu Still a Work in Progress.   Are YOU Prepared for Today’s Health-Conscious … Continue reading

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Retailers: Do YOU Think a “Pink Tax” Is OK?

Did you know that there are several instances when women pay more than men for the same goods and services? For example, nationwide, many dry cleaners charge a higher fee for a woman’s “blouse” than a man’s “shirt” — even … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

Knowledgeable Holiday Shoppers Are Smart Shoppers

Yes, Black Friday WEEK is finally here — after weeks of being bombarded by holiday shopping ads. This post has two goals: (1) To alert you to the possible deceptions this week and (2) to again present our THIRTY-FIVE holiday … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , | Leave a comment