Tag Archives: ethics

Can You Personalize Retailing without Shopper Participation?

One of the toughest issues for retailers to deal with in this high-tech world is how much to personalize their communication and offerings. On the one hand, retailers need as much customer information as possible to target individual shoppers more … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , , , , , , | Leave a comment

Customers and Retailers: Beware of Public Wi-Fi

Have you ever used free public Wi-Fi at the airport, Starbucks, Panera Bread, or other unsecured venues?  Is it safe from hacking, identity theft, and other invasions of privacy? No!! So, why do we use it? According to Ian Barker, … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , , , | 1 Comment

Choosing Gas for Your Vehicle Not as Easy as You Think

What factors do you consider when buying gas for your vehicle? Octane rating, emissions, brand name, price? Do you believe that there are differences in gasoline? The correct answer is yes, but not necessarily in the way that you think. … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , | 1 Comment

Retailers: Beware of Ransomware

The term “ransom” has been around for hundreds of years and is best described as a way to redeem someone from captivity, bondage, detention, etc., by paying a demanded price. Today, we have another destructive variation of the word ransom … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , , , , , , , , , | 3 Comments

All Are Welcome Here

The American Express OPEN Forum has produced a valuable video, All Are Welcome Here,  based on the acceptance of diversity: “More than 10,000 small business owners around the country are sending a message. They want their communities to know that … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Retail Executive Interviews, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

Online Retailers Not Always Offering Real ‘Sales’

As we wrote a short time ago, companies are not always transparent or honest when they say an item is ‘on sale’ when it really is not: “Unfortunately, many retailers misuse the term ‘sale.’ And shoppers are often persuaded that … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , | 1 Comment

What Happens to Our Privacy If a Company Is Sold?

Most of us are not fully aware of the privacy policies and rules that go into effect if a company sold is sold or goes into bankruptcy. Suppose we signed up for a Web site that had specific restrictions on … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues | Tagged , , , , , , , | 3 Comments