Tag Archives: shopping

Are Americans Shopaholics?

Last week, Evans on Marketing looked at Shopper Online-Offline Psychology: Inside the Minds of Shoppers. Today, we consider this question. Are Americans shopaholics? For a lot of people, the answer may be yes. Let’s see.   An Infographic Look: Are … Continue reading

Posted in Uncategorized | Tagged , , , , , | Leave a comment

Shopper Online-Offline Psychology

We need to well understand shopper online-offline psychology to beat our competitors. And it is a key part of consumer decision making. These posts look at an aspect of consumer psychology: FORTY Facts on the Psychology of Color Which Elements … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

Shopper Online-Offline Psychology

We need to well understand shopper online-offline psychology to beat our competitors. And it is a key part of consumer decision making. These posts look at an aspect of consumer psychology: FORTY Facts on the Psychology of Color Which Elements … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Who’s the Real Boss of Shopping?

The answer to this question, which may or may not be surprising to you, is women (for several product categories). Despite the blurring of gender roles, this remains true. As reported by Martin Armstrong for Statista: “One way of judging … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , | Leave a comment

How Men and Women Use Technology While Shopping 

Euclid has just published the results of an important study: “Evolution of Retail:¬†The Gender Gap — How Men and Women Use Technology While Shopping.” Click here to access the report [Note: A free sign-in is required.   As Euclid notes: … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , , | Leave a comment

Which Retailers Have the Most Stores in the United States?

There are various ways to determine the “top” retailers in the United States, such as based on sale volume or annual sales growth. Another way is by the total number of stores. The chart below, with data compiled by the … Continue reading

Posted in Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , | Leave a comment

July Fourth: A Good Holiday for Retailers

Each year, the 4th of July is a good holiday for retailers; and 2017 is expected to be no different as we honor our country. People buy flags, barbecue food, fireworks, and other items to actually use on the 4th; … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment