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Tag Archives: men
Who’s the Real Boss of Shopping?
The answer to this question, which may or may not be surprising to you, is women (for several product categories). Despite the blurring of gender roles, this remains true. As reported by Martin Armstrong for Statista: “One way of judging … Continue reading
How Men and Women Use Technology While Shopping
Euclid has just published the results of an important study: “Evolution of Retail: The Gender Gap — How Men and Women Use Technology While Shopping.” Click here to access the report [Note: A free sign-in is required. As Euclid notes: … Continue reading
Retailers: Do YOU Think a “Pink Tax” Is OK?
Did you know that there are several instances when women pay more than men for the same goods and services? For example, nationwide, many dry cleaners charge a higher fee for a woman’s “blouse” than a man’s “shirt” — even … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged bad behavior, customer expectations, ethics, men, pink tax, pricing, Retail Touchpoints, shopping, trust
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