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Tag Archives: men
Who’s the Real Boss of Shopping?
The answer to this question, which may or may not be surprising to you, is women (for several product categories). Despite the blurring of gender roles, this remains true. As reported by Martin Armstrong for Statista: “One way of judging … Continue reading
How Men and Women Use Technology While Shopping
Euclid has just published the results of an important study: “Evolution of Retail: The Gender Gap — How Men and Women Use Technology While Shopping.” Click here to access the report [Note: A free sign-in is required. As Euclid notes: … Continue reading
Retailers: Do YOU Think a “Pink Tax” Is OK?
Did you know that there are several instances when women pay more than men for the same goods and services? For example, nationwide, many dry cleaners charge a higher fee for a woman’s “blouse” than a man’s “shirt” — even … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged bad behavior, customer expectations, ethics, men, pink tax, pricing, Retail Touchpoints, shopping, trust
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Trends in Entrepreneurship by Women
As we have noted before, there are a number of resources available to help women entrepreneurs level the playing with their male counterparts. Nonetheless, as Mathilde Collin — co-founder and CEO of Frontapp, a collaborative E-mail app — observes for … Continue reading
Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business
Tagged challenges, competition, entrepreneur, men, opportunity, planning, retail analytics, strategy, tips, trends, women
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Manfluencer: Another New Term for the Retailing Dictionary
We have written about the important topic of the shopping behavior of men versus women several times before. See, for example, 1, 2, 3, 4. Now, let’s add another post to our collection — because this is such a timely … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, manfluencer, men, merchandising, opportunity, planning, segmentation, shoppers, trends, video, women
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More on Studying Men as Shoppers
A lot of attention has been devoted to the power and characteristics of women shoppers — and rightfully so. Click here, for example. But, most retailers also need to enhance their knowledge base regarding men as shoppers. With that in … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, experiential retailing, infographic, men, merchandising, multichannel, online shopping, opportunity, planning, segmentation, shopping, trends
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The Power of Women in the Marketplace
Although men have increased their retail shopping over the years, women remain the dominant purchasers in most situations. As recently reported by Nielsen: “Women have tremendous spending power in America today — and it’s growing. Market estimates about their total … Continue reading
