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Tag Archives: gender
Who’s the Real Boss of Shopping?
The answer to this question, which may or may not be surprising to you, is women (for several product categories). Despite the blurring of gender roles, this remains true. As reported by Martin Armstrong for Statista: “One way of judging … Continue reading
Surprise? Dads Big on Coupon Use
Coupons are still widely used in the United States, although their format (paper vs. electronic vs. online) has been evolving. Did you know that males (dad) are about as likely as females (moms) to use coupons? Here are some of … Continue reading