Tag Archives: Statista

Who’s the Real Boss of Shopping?

Posted on May 24, 2018 by bermanevansretail

The answer to this question, which may or may not be surprising to you, is women (for several product categories). Despite the blurring of gender roles, this remains true. As reported by Martin Armstrong for Statista: “One way of judging … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , | Leave a comment

2018 Super Bowl LII Fun Facts

Posted on February 4, 2018 by bermanevansretail

In a couple of days, we will write about the impact of Super Bowl LII advertising. But as we begin Super Bowl Sunday, lets look at 2018 Super Bowl LII fun facts . 🙂 Are you ready for some football? … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment

Social Media Dos and Don’ts

Posted on July 17, 2017 by bermanevansretail

Are you and/or your firm actively utilizing social media? If yes, do you know what behaviors that consumers feel are “cool” or “annoying”? As Felix Richter reports for Statista: “The rise of social media has presented brands [retailers] with a … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment