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Tag Archives: women
How Men and Women Use Technology While Shopping
Euclid has just published the results of an important study: “Evolution of Retail: The Gender Gap — How Men and Women Use Technology While Shopping.” Click here to access the report [Note: A free sign-in is required. As Euclid notes: … Continue reading
Trends in Entrepreneurship by Women
As we have noted before, there are a number of resources available to help women entrepreneurs level the playing with their male counterparts. Nonetheless, as Mathilde Collin — co-founder and CEO of Frontapp, a collaborative E-mail app — observes for … Continue reading
Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business
Tagged challenges, competition, entrepreneur, men, opportunity, planning, retail analytics, strategy, tips, trends, women
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Online Resources for Women and Minority Business Owners
Although these observations by the National Women’s Business Council refer specifically to female business owners, they are equally applicable to minority business owners: “Like all entrepreneurs, women business owners face many challenges in making their entrepreneurship dreams a reality. Some … Continue reading
Posted in Career Useful Information, Careers in Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together
Tagged business model, entrepreneur, financing, information, job, Magnatag, minorities, National Women's Business Council, opportunity, planning, resources, tips, women
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Manfluencer: Another New Term for the Retailing Dictionary
We have written about the important topic of the shopping behavior of men versus women several times before. See, for example, 1, 2, 3, 4. Now, let’s add another post to our collection — because this is such a timely … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, manfluencer, men, merchandising, opportunity, planning, segmentation, shoppers, trends, video, women
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Moms and Mobile Shopping
According to a 2013 survey by Alliance Data, the majority of U.S. moms said that they used a smartphone or tablet at least once a week during the shopping process — for research and/or buying. More than one-third of the respondents … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer service, eMarketer, experiential retailing, mobile media, mobile shopping, mom, multichannel, online shopping, opportunity, shopping, trends, women
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The Power of Women in the Marketplace
Although men have increased their retail shopping over the years, women remain the dominant purchasers in most situations. As recently reported by Nielsen: “Women have tremendous spending power in America today — and it’s growing. Market estimates about their total … Continue reading
