Retail Management Supplements
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Tag Archives: Super Bowl
Can RadioShack Make a Comeback?
RadioShack has a had tough go of it in recent years. It has tried various times to reinvent itself; and it is doing so again now. Its repositioning message was humorously unveiled during last week’s Super Bowl. But, there are … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together Tagged competition, customer expectations, experiential retailing, merchandising, planning, promotion, RadioShack, Super Bowl, trends 1 Comment