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Tag Archives: RadioShack
Can RadioShack Make a Comeback?
RadioShack has a had tough go of it in recent years. It has tried various times to reinvent itself; and it is doing so again now. Its repositioning message was humorously unveiled during last week’s Super Bowl. But, there are … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged competition, customer expectations, experiential retailing, merchandising, planning, promotion, RadioShack, Super Bowl, trends
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Can RadioShack Be the “Neighborhood Technology Playground”?
RadioShack has been struggling for a while — due to competition from online retailers and discounters such as Wal-Mart. So, it is trying another remake as it moves away from its recent “The Shack” theme. Will THIS work? As Natalie … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Beats by Dre, competition, consumer electronics, customer expectations, experiential retailing, image, merchandising, positioning, promotion, RadioShack, Robin Thickr, segmentation
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RadioShack: Mobile Store Locators at Work
In 2011, RadioShack decided to launch a mobile site. The customer response to this effort has been quite strong. Susan Kuchinskas, writing for ClickZ, notes that: “RadioShack launched its mobile site to make it easier for shoppers to quickly find products … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged Addidas, app, customer expectations, customer loyalty, customer service, experiential retailing, location, locator, merchandising, opportunity, promotion, RadioShack, success, technology, trends
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Retailing: From A to Z 