In 2011, RadioShack decided to launch a mobile site. The customer response to this effort has been quite strong.

Susan Kuchinskas, writing for ClickZ, notes that: “RadioShack launched its mobile site to make it easier for shoppers to quickly find products and services. It includes a mobile, touch-optimized store locator with click-to-call and GPS functionality. After its launch, the retailer found the average order value increased by 30 percent. An analysis of four months’ worth of data completed by RadioShack with Mindshare, its agency, found that 36 percent of clicks were on its store locator page. Based on internal data, they estimated that 40 to 60 percent of clicks on its store locator resulted in visits to a physical store. Of those who did shop at a store, 85 percent made a purchase. Before this study, RadioShack had only tracked conversion on its mobile site; it didn’t have great visibility into how mobile search affected in-store sales.”

Click the chart (which highlights RadioShack’s results after revamping its mobile strategy) to read about how Adidas is also using store locators.