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Tag Archives: success
Best Business Books to Read in 2018
As we further head into the new year, what are the best business books to read in 2018 ? With this in mind, we present links to many “best” business book lists. So, click a link below. And start reading … Continue reading
Observations from 234 Entrepreneurs!
We can learn a lot from successful entrepreneurs in terms of how to start a business, how to scale a business, and how to stay inspired. Recently, Tracey Wallace published (for Big Commerce) “234 American Business Owners on Starting, Scaling, … Continue reading
Posted in Career Useful Information, Careers in Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing
Tagged Big Commerce, customer expectations, customer satisfaction, entrepreneur, opportunity, success, tips
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L.L. Bean’s Dominant Edge: Its Return Policy
Now that the 2016 holiday shopping season is over (except for spending gift cards), a vital question to consider from both the customer’s and retailer’s perspective is: What kind of return policy best serves my needs? For many consumers, the … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Amazon, Business Insider, customer expectations, customer loyalty, customer satisfaction, L.L. Bean, opportunity, planning, refund policy, return, success, trust, video, YouTube
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Hofstra Marketing Highly Ranked for 2017
The Marketing Faculty in the Zarb School of Business at Hofstra University is proud that our programs are included in TWO new 2017 rankings by College Choice, which “is an independent online publication dedicated to helping students and their families … Continue reading
Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged 2017, analytics, Bachelor's, Career Choice, customer satisfaction, Hofstra University, marketing, Master's, opportunity, planning, ranking, retailing, success, trends, Zarb School
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Star Wars’ Rogue One Is Here!
Professor Evans recently did a radio interview following up on an Evans on Marketing post on Rogue One. Click to listen to that interview.
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged business model, customer expectations, customer satisfaction, entertainment marketing, experiental marketing, Hofstra University, Joel Evans, opportunity, planning, promotion, radio interview, Rogue One, social media, Star Wars, success, tie-ins, total revenue, Zarb School
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Patagonia Really Loves Our Planet
Patagonia is a remarkable company that is true to its original mission: “Build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis.” Today, it “is a designer of outdoor clothing and … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged #loveourplanet, 2016, Black Friday, customer loyalty, environment, online shopping, opportunity, Patagonia, social responsibility, success, trust
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The Retailers That Millennials Love
Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What retail brands are doing best among Millennials? Recently, Moosylvania — a company involved with branding, digital, and experiential (“Digital connectivity has changed … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Amazon, American Eagle, Chick-fil-A, customer loyalty, Express, favorite, GameStop, Kohl's, Kroger's, merchandising, Millennial, Old Navy, Starbucks, success, Target, Victoria's Secret, Wal=Mart
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