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Tag Archives: app
Apps for Bricks-and-Mortar Firms
Being a store owner/manager can be demanding on your time, resources, and energies. There are so many responsibilities; and it likely seems that often there aren’t enough hours in the day. Technology has helped to make many mundane tasks more efficient … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged app, brick-and-mortar store, competition, customer expectations, experiential retailing, infographic, opportunity, Storetraffic, tips
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New Adidas App Seeks to Avoid Store Lines
There are millions and millions of apps out there — some better than others. 🙂 One clever new app is from Adidas, called Confirmed. As described by Kyle Stock for Bloomberg: “Are limited-edition sneakers still special when buyers can reserve them … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged Adidas, app, Confirmed, customer expectations, customer satisfaction, experiential retailing, location, opportunity, trends
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RadioShack: Mobile Store Locators at Work
In 2011, RadioShack decided to launch a mobile site. The customer response to this effort has been quite strong. Susan Kuchinskas, writing for ClickZ, notes that: “RadioShack launched its mobile site to make it easier for shoppers to quickly find products … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged Addidas, app, customer expectations, customer loyalty, customer service, experiential retailing, location, locator, merchandising, opportunity, promotion, RadioShack, success, technology, trends
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Retailing: From A to Z 