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Can RadioShack Be the “Neighborhood Technology Playground”?
RadioShack has been struggling for a while — due to competition from online retailers and discounters such as Wal-Mart. So, it is trying another remake as it moves away from its recent “The Shack” theme. Will THIS work? As Natalie … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer Tagged Beats by Dre, competition, consumer electronics, customer expectations, experiential retailing, image, merchandising, positioning, promotion, RadioShack, Robin Thickr, segmentation Leave a comment