Tag Archives: consumer electronics

Can RadioShack Be the “Neighborhood Technology Playground”?

Posted on June 1, 2013 by bermanevansretail

RadioShack has been struggling for a while — due to competition from online retailers and discounters such as Wal-Mart. So, it is trying another remake as it moves away from its recent “The Shack” theme. Will THIS work? As Natalie … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment

In-Store Digital Experience Can Raise Brand Awareness and Engagement

Posted on January 12, 2013 by bermanevansretail

Intel has published a very informative report about in-store digital technology. The report features Media-Saturn Group, a leading European retail chain. According to the report: “Many retailers are apprehensive about rolling out a large, complex digital signage network, and rightfully so. The cost and … Continue reading →

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment

Evolving Shopping Patterns for Electronics

Posted on October 5, 2012 by bermanevansretail

According to eMarketer: “Many consumer electronics retailers and manufacturers are struggling. A new  eMarketer report, ‘Consumer Electronics: The Path to Purchase, Reinvented,’ finds that their traditional products face significant disruption from the  ascent of smartphones and tablets, both of which … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment