Tag Archives: smartphone

Who Is Most Apt to Use a Smartphone in the Store?

In just a short time, smartphone in-store usage has exploded. Unsurprisingly, younger shoppers are leading the way. According to eMarketer: “A February 2017 survey of U.S. smartphone users conducted by Euclid Analytics found that respondents ages 16 to 21 (Generation … Continue reading

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Auto Dealers Not Yet Exploiting the Growth of Smartphones

As we have noted several times before, consumer use of their mobile devices has been growing rapidly (for example, see 1, 2). Yet, their use of smartphones to access content varies greatly by product category. According to a new study … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

Moms Go More Mobile This Holiday Season

As we’ve reported before, many moms actively use their mobile devices during the shopping process. Now, there is new research that highlights the ways in which U.S. and Canadians will use their mobile devices during the 2013 holiday shopping season. … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment