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Tag Archives: smartphone
Who Is Most Apt to Use a Smartphone in the Store?
In just a short time, smartphone in-store usage has exploded. Unsurprisingly, younger shoppers are leading the way. According to eMarketer: “A February 2017 survey of U.S. smartphone users conducted by Euclid Analytics found that respondents ages 16 to 21 (Generation … Continue reading
Auto Dealers Not Yet Exploiting the Growth of Smartphones
As we have noted several times before, consumer use of their mobile devices has been growing rapidly (for example, see 1, 2). Yet, their use of smartphones to access content varies greatly by product category. According to a new study … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged auto dealer, customer expectations, eMarketer, experiential retailing, multichannel, shopping, smartphone, trends
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Moms Go More Mobile This Holiday Season
As we’ve reported before, many moms actively use their mobile devices during the shopping process. Now, there is new research that highlights the ways in which U.S. and Canadians will use their mobile devices during the 2013 holiday shopping season. … Continue reading
What’s Ahead for Mobile Coupons?
In today’s marketplace, mobile coupons are taking on an even greater role — across numerous product categories. And smartphone shoppers really like their E-coupons. Check out this infographic for some interesting data. Explore more infographics like this one on the … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged coupon, customer expectations, experiential retailing, infographic, merchandising, mobile, online shopping, promotion, smartphone, trends
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Wi-Fi and Mobile Shopping
With the raid growth of Wi-Fi (both public and in-store), mobile shopping is moving to a whole new level. As eMarketer reports: “Shoppers are taking full advantage of the information they can access using their mobile devices. JiWire’s survey of … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, eMarketer, experiential retailing, JiWire, mobile shopping, opportunity, shopping, smartphone, technology, trends, Wi fi
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Smartphone Technology and McDonald’s Australia
McDonald’s franchises in Australia have devised a clever smartphone-enabled promotion campaign.
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career)
Tagged app, Australia, customer expectations, customer loyalty, customer service, experiential retailing, global, location, McDonald's, merchandising, mobile shopping, promotion, smartphone, social media, technology, video
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