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Tag Archives: auto dealer
Can Tesla Sell Direct and Bypass Dealers?
As we approach the end of 2016, we are going to present some of the most popular of the more than 1,500 posts that have appeared on Retailing A to Z. Today, we cover Tesla’s unique and controversial dealership program … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged auto dealer, car, competition, distribution, Elon Musk, entrepreneur, experiential retailing, franchising, legislation, location, merchandising, multichannel, online shopping, opportunity, planning, poll, strategy, Tesla
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Auto Dealers Not Yet Exploiting the Growth of Smartphones
As we have noted several times before, consumer use of their mobile devices has been growing rapidly (for example, see 1, 2). Yet, their use of smartphones to access content varies greatly by product category. According to a new study … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged auto dealer, customer expectations, eMarketer, experiential retailing, multichannel, shopping, smartphone, trends
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Is BMW’s New High-Tech Selling Approach Going to Be a Winner?
As we have reported before (see the story on Tesla seeking to bypass traditional car dealers), the retail auto industry is changing. Now comes word that BMW is going to change the dealership experience and modify the role of salespeople. … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing
Tagged auto dealer, BMW, customer expectations, customer service, digital, experiential retailing, high touch, personal selling, promotion, sales, shopping, technology, trends
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