As we have noted several times before, consumer use of their mobile devices has been growing rapidly (for example, see 1, 2). Yet, their use of smartphones to access content varies greatly by product category.
According to a new study from eMarketer:
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People spend 60 percent of their time accessing content about telecoms through their smartphones, 36 percent of their time through PCs, and 4 percent of their time through tablets.
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In contrast, people spend 20 percent of their time accessing content about autos through their smartphones, 74 percent of their time through PCs, and 5 percent of their time through tablets. (small rounding error).