According to new research by Fetch, a full-service mobile marketing agency, mobile is becoming ever more important for retailers:

“Fetch conducted a series of interviews with executive-level thought leaders at several retail brands across multiple industries. Through these insider discussions, Fetch gained deep insights into the mobile and retail landscape. From this perspective, Fetch drew conclusions about the greatest challenges and opportunities facing retailers today. 

“In addition, because of the wide-ranging impacts mobile has had on retail, Fetch reviewed a broad range of significant research conducted by major marketing, technology, and research firms.”

Click the image to read Fetch’s 47-page white paper.