Mobile Shoppers and Their Choice of Payment Methods

According to recent research from Nielsen, mobile shopping is impacting more than just our way of shopping, it is also changing the way we pay for purchases:
“Digital is starting to transform how consumers pony up cash for their everyday purchases. And for consumers using mobile payment technology, digital is already the norm. In fact, according to Nielsen’s Q2 2014 Mobile Wallet Report, 40 percent of mobile wallet users say they use mobile methods as their primary mode of payment.”
Click on the chart to learn more.

 

 

This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing and tagged , , , , , , , , . Bookmark the permalink.

One Response to Mobile Shoppers and Their Choice of Payment Methods

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