How Consumers Are Using Mobile for Retail-Related Activities

According to new research, consumers are stepping up their use of digital tools for various parts of the retail shopping process.
As reported by eMarketer:
“Digital channels are now the method of choice for both product research and purchasing. According to a March 2014 study by UPS, comScore, and the e-tailing group, 82% of U.S. digital buyers preferred to research products from multichannel retailers on the Internet via desktop/laptop (61%), tablet (11%) or smartphone (10%), compared with 13% who said they would rather research items in a physical store.”
“In addition, digital devices were favored for purchasing products from multichannel retailers, with 55% of respondents preferring to use a desktop/laptop, tablet, or smartphone when buying items, vs. 41% who liked to do so in brick-and-mortars. Though smartphones and tablets trailed PCs by a long shot for the preferred digital buying method, that didn’t mean they weren’t seeing any action: 46% of users had made a purchase on such devices.”
Click the chart to read more.

 

 

This entry was posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , , . Bookmark the permalink.

One Response to How Consumers Are Using Mobile for Retail-Related Activities

  1. Pingback: Auto Dealers Not Yet Exploiting the Growth of Smartphones | Retailing: From A to Z by Joel Evans

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