Tag Archives: ComScore

How Consumers Are Using Mobile for Retail-Related Activities

According to new research, consumers are stepping up their use of digital tools for various parts of the retail shopping process. As reported by eMarketer: “Digital channels are now the method of choice for both product research and purchasing. According … Continue reading

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The Pulse of the Online Shopper: 2013

Retailers can never have enough information about the trends in the marketplace — whether online or offline. As we know, the shopping trip is constantly evolving and needs constant attention. UPS, in conjunction with comScore, has just published its 2013 … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

The Online Shopper’s Road to Happiness — Or Unhappiness

Look at this infographic to see what makes online shoppers happy or unhappy with their shopping experiences.    

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | Leave a comment

How Shoppers Are “Looking Local”

Consumers don’t just patronize large chains. They also local like their local retailers. As reported by Rely Local: “According to comScore’s 5th Annual Local Search Usage Study for 2012, findings show that people have more trust in local Internet search … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | Leave a comment