Retailers can never have enough information about the trends in the marketplace — whether online or offline. As we know, the shopping trip is constantly evolving and needs constant attention.
UPS, in conjunction with comScore, has just published its 2013 look at online shopping: “This year’s study explores what customers expect during their online shopping experience, how mobile and social are changing buying trends, and how retailers can benefit by offering an integrated sales experience. For a second year, UPS has worked with comScore to identify what options consumers want before they buy, during check-out and delivery and, if needed, returns.”
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