Tag Archives: e-tailing group

How Consumers Are Using Mobile for Retail-Related Activities

According to new research, consumers are stepping up their use of digital tools for various parts of the retail shopping process. As reported by eMarketer: “Digital channels are now the method of choice for both product research and purchasing. According … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment