Evolving Shopping Patterns for Electronics

According to eMarketer: “Many consumer electronics retailers and manufacturers are struggling. A new  eMarketer report, ‘Consumer Electronics: The Path to Purchase, Reinvented,’ finds that their traditional products face significant disruption from the  ascent of smartphones and tablets, both of which provide a number of the  functions that several different older devices once did. There is a bright spot, however. While the industry overall is struggling, sales of consumer electronics on the web are growing smartly.”
Click the chart to learn more.

This entry was posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing and tagged , , , , , , , , , , , , . Bookmark the permalink.

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