Tag Archives: Media-Saturn Group

In-Store Digital Experience Can Raise Brand Awareness and Engagement

Intel has published a very informative report about in-store digital technology. The report features Media-Saturn Group, a leading European retail chain. According to the report: “Many retailers are apprehensive about rolling out a large, complex digital signage network, and rightfully so. The cost and … Continue reading

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment