Tag Archives: display

Window Shopping Goes High Tech

High-tech window displays are bringing new life to shopping. It’s fun, too. Consider this illustration: adidas NEO “is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , | Leave a comment

Tips for Designing Window Displays

Window displays are important tools with regard to creating and sustaining a store’s image, the perception of its trendiness, and so forth. As John Coulter writes for Target Shop Talk: “A window with little in it is clearly missing a trick. … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment

Store Mannequins Mimic Customer Movements in Japan

There are many fun uses of technology by Japanese retailers to encourage more shopper engagement. John Yong reports for designtaxi.com that: “Japanese clothing retailer United Arrows has found an innovative way to make customers pay attention to its display windows. It … Continue reading

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment