Tag Archives: window

Window Shopping Goes High Tech

Posted on June 12, 2013 by bermanevansretail

High-tech window displays are bringing new life to shopping. It’s fun, too. Consider this illustration: adidas NEO “is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , | Leave a comment

Tips for Designing Window Displays

Posted on May 27, 2013 by bermanevansretail

Window displays are important tools with regard to creating and sustaining a store’s image, the perception of its trendiness, and so forth. As John Coulter writes for Target Shop Talk: “A window with little in it is clearly missing a trick. … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment