Tips for Designing Window Displays

Window displays are important tools with regard to creating and sustaining a store’s image, the perception of its trendiness, and so forth.
As John Coulter writes for Target Shop Talk: “A window with little in it is clearly missing a trick. Equally, present people with clutter, frustrate their browsing, and you’ll achieve the same. You need something in the middle — something that grabs the attention of those in a hurry and engages those that are not. You need a shop window that works. But winning window displays don’t just happen by chance. And they aren’t just great to look at. They attract business and make you money.”
Click the image to read Coulter’s seven tips for “How to Design a Window Display.”


This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.