Von Maur is a very popular Midwestern U.S. department store chain with a loyal customer following. Now, the chain has more ambitious plans to expand its geographic coverage.

Recently, Von Maur was the subject of a Chain Store Age cover story by Katherine Boccaccio. After many decades in business, Von Maur was transformed nearly 25 years ago. The retailer “operated under various names until 1989, when it became simply Von Maur, but was contained in Iowa and Illinois until the mid-1990s, when it expanded its geographic reach into Indiana, Kansas, Kentucky, Minnesota, and Nebraska, then into Michigan and Ohio a decade later. Today, under the leadership of the von Maur family — co-chairmen Charles and Richard, and president Jim — the privately-held company is continuing to grow. The first Von Maur store in metro Atlanta opened in November 2011 at North Point Mall, joined by a second — at Perimeter Mall — a year later. Supplementing the 27 open-and-operating stores are full-line department stores in the works for The Corners in Brookfield, Wis.; Eastview Mall in Rochester, N.Y.; Quail Springs Mall in Oklahoma City; and Riverchase Galleria in Hoover, Ala.”

Click the Von Maur store interior image from Chain Store Age to read more.