Moms and Mobile Shopping

According to a 2013 survey by Alliance Data the majority of U.S. moms said that they used a smartphone or tablet at least once a week during the shopping process — for research and/or buying. More than one-third of the respondents reported using a mobile device daily for some of their shopping (again, research and/or buying). 
Take a look at this chart to see the most popular product categories for mobile shopping by U.S. moms. Click the chart to read more from eMarketer.


This entry was posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , , , , , . Bookmark the permalink.

One Response to Moms and Mobile Shopping

  1. Pingback: Moms Go More Mobile This Holiday Season | Retailing: From A to Z by Joel Evans

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