Tag Archives: atmospherics

Delivering In-Store Delight

As we approach the end of 2016, we have presented some of the most popular of the more than 1,500 posts that have appeared on Retailing A to Z. Today, we finish the year with a post on the key … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Many Retailers Need Better Window Displays

Several months ago, we presented a powerful infographic on window displays. Today, our valuable infographic post on window displays — which is quite different from the prior one — is from Storetraffic  (a people traffic solution provider).  According to Storetraffic: … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

Delivering In-Store Delight

The in-store experience is often a key to the level of success for omnichannel retailers. Consider the advice from Katia Beauchamp, co-founder and co-CEO of Birchbox, a beauty and grooming multichannel retailer:  “Having a storefront is an opportunity to interact face-to-face … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | Leave a comment

Enhancing the State of Store Traffic

A major area of concern for retailers with a physical presence is how to maintain a strong flow of engaged store traffic. According to Platt Retail Institute:  “The success of a retailer hinges on many factors. Ultimately, sales at a … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

A Video Look at the Glade Boutique

SC Johnson, a maker of household products, including Glade, has opened a Glade “popup” store in New York City. This store will be open through December 23, 2014.  Take a look at the company’s fun YouTube video: “Follow host Audrina Patridge as … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | Leave a comment

In-Store Analytics Pick Up the Pace

As we have written about several times before (see, for example, 1, 2, 3), retail analytics have become much more sophisticated and illuminating in recent years. A story in Businessweek by Olga Kharif further illustrates what smart retailers are doing: “Feel … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment

Sensory Marketing – Strengthening Brand Perception by Appealing to all the Five Senses

Although the notion of appealing to the senses to sell products is not new, it is evident that the future belongs to companies that create more than just products or services. It lies within the grasp of brands that are … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment