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Tag Archives: atmospherics
Delivering In-Store Delight
As we approach the end of 2016, we have presented some of the most popular of the more than 1,500 posts that have appeared on Retailing A to Z. Today, we finish the year with a post on the key … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged American Express, atmospherics, Birchbox, customer expectations, experiential retailing, in-store, multichannel, store design, store layout, tips
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Many Retailers Need Better Window Displays
Several months ago, we presented a powerful infographic on window displays. Today, our valuable infographic post on window displays — which is quite different from the prior one — is from Storetraffic (a people traffic solution provider). According to Storetraffic: … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged ambience, atmospherics, customer expectations, experiential retailing, infographic, opportunity, planning, promotion, shopping, Storetraffic, window display
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Delivering In-Store Delight
The in-store experience is often a key to the level of success for omnichannel retailers. Consider the advice from Katia Beauchamp, co-founder and co-CEO of Birchbox, a beauty and grooming multichannel retailer: “Having a storefront is an opportunity to interact face-to-face … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged American Express, atmospherics, Birchbox, customer expectations, experiential retailing, in-store, multichannel, store design, store layout, tips
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Enhancing the State of Store Traffic
A major area of concern for retailers with a physical presence is how to maintain a strong flow of engaged store traffic. According to Platt Retail Institute: “The success of a retailer hinges on many factors. Ultimately, sales at a … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged atmospherics, bricks and clicks, customer expectations, customer loyalty, customer service, experiential retailing, opportunity, planning, tips
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A Video Look at the Glade Boutique
SC Johnson, a maker of household products, including Glade, has opened a Glade “popup” store in New York City. This store will be open through December 23, 2014. Take a look at the company’s fun YouTube video: “Follow host Audrina Patridge as … Continue reading
Sensory Marketing – Strengthening Brand Perception by Appealing to all the Five Senses
Although the notion of appealing to the senses to sell products is not new, it is evident that the future belongs to companies that create more than just products or services. It lies within the grasp of brands that are … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged ambience, atmospherics, customer expectations, experiential retailing, merchandising, multichannel, opportunity, success, tips, video
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