Tag Archives: ambience

Many Retailers Need Better Window Displays

Several months ago, we presented a powerful infographic on window displays. Today, our valuable infographic post on window displays — which is quite different from the prior one — is from Storetraffic  (a people traffic solution provider).  According to Storetraffic: … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

A Video Look at the Glade Boutique

SC Johnson, a maker of household products, including Glade, has opened a Glade “popup” store in New York City. This store will be open through December 23, 2014.  Take a look at the company’s fun YouTube video: “Follow host Audrina Patridge as … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Sensory Marketing – Strengthening Brand Perception by Appealing to all the Five Senses

Although the notion of appealing to the senses to sell products is not new, it is evident that the future belongs to companies that create more than just products or services. It lies within the grasp of brands that are … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment