Sensory Marketing – Strengthening Brand Perception by Appealing to all the Five Senses

Although the notion of appealing to the senses to sell products is not new, it is evident that the future belongs to companies that create more than just products or services. It lies within the grasp of brands that are willing to innovate and create buying experiences that take advantage and charm for all of the five senses – touch, taste, sight, smell, and sound.

Evans on Marketing

This guest post was written by Ram Kumarasubramanian. After working for several years, Ram graduated fromHofstra University’s Zarb Schoolin 2012 with an MBA in Marketing and membership in the Beta Gamma Sigma honor society. He is currently a Master of Science in Information student at theUniversity of Michigan School of Informationspecializing in Human Computer Interaction. You can connect with him viaTwitterorLinkedIn.

Ram
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Sensory marketing or sensory branding refers to the attempts made to indulge and appeal to the senses of the customers while promoting a product, by adopting a multi-sensory brand experience approach.

While brands have always placed an emphasis on providing cues that are geared towards creating the intended perception in the consumers’ minds, multi-sensory marketing aims to step up the experience by engaging all of the five senses or at least a majority of them. Sensory marketing (SM) has come…

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This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , , . Bookmark the permalink.

One Response to Sensory Marketing – Strengthening Brand Perception by Appealing to all the Five Senses

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