Retail Management Supplements
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Tag Archives: shoppers
Over the years, retailers have done lots of research on shopper behavior. including eye tracking and facial recognition. Now, we can add shoe (foot) tracking to the list of research techniques used by retailers. As Oliver Smith reports for The … Continue reading
For many large retailers, understanding the shifts in the global population is imperative. Take a look at this video to learn more.
As we have noted several times before (for example, see 1, 2, 3, 4), greater personalization is essential in today’s highly competitive, multichannel retail marketplace. With this in mind, consider these observations from Visual.ly — and check out the infographic below: … Continue reading
Virtually all marketers are familiar with — and most apply — the concept of market segmentation. One under-appreciated way of segmenting consumers is through the use of buyer personas, which are composite identities that represent the types of prospects (segments) … Continue reading
When people interact with us, there are a number of cues that affect the way our conversations are perceived by the listener/viewer. Two of these cues are the inflection of our voices and our choice of words. Do we come … Continue reading
Although the U.S. unemployment rate has come down in the years following the Great Recession, wages have not really bounced back in real terms (taking inflation into account). And, according to the Bureau of Labor Statistics, the gap between the … Continue reading