Tag Archives: tracking

Are These Shoes Meant for Shopping?

Posted on March 27, 2017 by bermanevansretail

Over the years, retailers have done lots of research on shopper behavior. including eye tracking and facial recognition. Now, we can add shoe (foot) tracking to the list of research techniques used by retailers. As Oliver Smith reports for The … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , | 1 Comment

Tracking Shoppers from the Web to the Store?

Posted on April 14, 2014 by bermanevansretail

As store retailers continue to grapple with the competition from online firms, they have become more interested in tracking the success of digital advertising in luring shoppers to their stores. With that in mind, Google is developing a new program for store … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , , | 1 Comment

Beware Shoppers: You’re Being Tracked

Posted on July 25, 2013 by bermanevansretail

As we’ve reported various times before, companies frequently track our behavior — both online and in the store. Does the pervasiveness of this concern you? Take a look at this recent article in the New York Times by Stephanie Clifford and Quentin … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment