Tag Archives: Michaels

A Great Competive Advantage: Online Classes from Michaels and Creativebug

Michaels is always looking for a competitive edge — and its latest venture, a collaboration with Creativebug (a creator of online classes), certainly bears this out. According to Michaels Web site: “We believe Michaels is where creativity happens. With 1,262 … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

Tracking Shoppers from the Web to the Store?

As store retailers continue to grapple with the competition from online firms, they have become more interested in tracking the success of digital advertising in luring shoppers to their stores. With that in mind, Google is developing a new program for store … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , , | 1 Comment