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Tag Archives: Creativebug
A Great Competive Advantage: Online Classes from Michaels and Creativebug
Michaels is always looking for a competitive edge — and its latest venture, a collaboration with Creativebug (a creator of online classes), certainly bears this out. According to Michaels Web site: “We believe Michaels is where creativity happens. With 1,262 … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Video Clips (non-career)
Tagged competition, Creativebug, customer expectations, customer service, experiential retailing, merchandising, Michaels, multichannel, online classes, video
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