Do YOU Understand the “Me” Marketplace?

As we have noted several times before (for example, see 1, 2, 3, 4), greater personalization is essential in today’s highly competitive, multichannel retail marketplace.
With this in mind, consider these observations from — and check out the infographic below:
“Retail success today is about serving the individual consumer. Consumers want to shop where they are, and they want a two-way interaction with retailers, not just a big BUY NOW. They want to feel like brands are relevant to them, and like they’re in control of the shopping process.”
“We helped McKinsey & Company consulting develop this infographic to visualize research it did around the current ‘Me’ marketplace. The infographic pulls together disparate data points, organizing them around three pillars: technology, tools, and talent.”

Note: This post is an updated version of an earlier blog.


This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , , . Bookmark the permalink.

1 Response to Do YOU Understand the “Me” Marketplace?

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