Better Personalizing the Retail Experience

In this multichannel era, it is imperative that store-based retailers work harder on their customer personalization efforts.
As noted by Linda Lacina, writing for Entrepreneur: “The key to keeping brick-and-mortar relevant to shoppers lies in personalization. That’s one of the main findings from research compiled by Medallion, a retail agency based in New York. The data breaks down different categories of shopper as well as tips to increase engagement and awareness.
Click the infographic for a larger version.


This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer and tagged , , , , , , , , , , , , . Bookmark the permalink.

2 Responses to Better Personalizing the Retail Experience

  1. Pingback: Do You FULLY Understand What’s Involved with Personalization? | Retailing: From A to Z by Joel Evans

  2. Pingback: Do YOU Understand the “Me” Marketplace? | Retailing: From A to Z by Joel Evans

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