Is the “Big King” a “Big Mac” in Disguise?

Burger King has been battling with McDonald’s for years, while McDonald’s — the largest fast-food chain in the world — mostly ignores BK and does its own thing.
Burger King’s latest maneuver is the new Big King hamburger. And yes, it’s tweaking McDonald’s again. As the Wall Street Journal’s Julie Jargon observes: “Uh-oh, it looks like the Hamburglar has been up to no good. Only this time he’s stolen a Big Mac, handed it over to the competition at Burger King, and re-branded it a ‘Big King.’”
Which of these two photos represents the Big Mac and which is the Big King?
Click on the images to read more from Jargon and to get the answer to the preceding question. 🙂 


Photos by Burger King and McDonald’s


Post suggested by KCJ


This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , . Bookmark the permalink.

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