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Tag Archives: Burger King
“Have It Your Way” Versus “I’m Lovin’ It”
Retailers, especially chains, pay a lot of attention to their logos, color schemes, slogans, and other visual representations of their brands. And they are increasing their social media efforts accordingly. Check out this Burger King vs. McDonald’s infographic from HubSpot. … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged advertising, aesthetics, Burger King, competition, customer expectations, customer loyalty, infographic, logo, McDonald's, multichannel, promotion, slogan
1 Comment
Young Guns Now Leading Burger King
For most of its history, Burger King has lagged well behind McDonald’s in the fast-food burger wars. This is a major reason why the company has had 21 chief executive in the 60 years since Burger King’s founding. Now, the firm has … Continue reading
Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business
Tagged Burger King, competition, customer expectations, customer service, Daniel Schwartz, merchandising, multichannel, opportunity, planning, strategy
2 Comments
McDonald’s Celebrity Endorser Lebrons Burger King’s
For years, Burger King has tried to gain on its long-time competitor McDonald’s. Nonetheless, in the United States and around the globe, McDonald’s is the clear and undisputed king. Now, come two new commercials. Who do you think comes out … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged advertising, Burger King, Chris Webber, entertainment marketing, LeBron James, McDonald's, merchandising, promotion, sports marketing, video
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Retailing: From A to Z 