Tag Archives: Burger King

Young Guns Now Leading Burger King

For most of its history, Burger King has  lagged well behind McDonald’s in the fast-food burger wars. This is a major reason why the company has had 21 chief executive in the 60 years since Burger King’s founding. Now, the firm has … Continue reading

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McDonald’s Celebrity Endorser Lebrons Burger King’s

For years, Burger King has tried to gain on its long-time competitor McDonald’s. Nonetheless, in the United States and around the globe, McDonald’s is the clear and undisputed king. Now, come two new commercials. Who do you think comes out … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment

Is the “Big King” a “Big Mac” in Disguise?

Burger King has been battling with McDonald’s for years, while McDonald’s — the largest fast-food chain in the world — mostly ignores BK and does its own thing. Burger King’s latest maneuver is the new Big King hamburger. And yes, … Continue reading

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Will New Burger King’s Fries Be “Satisfrying?”

Just like McDonald’s, Burger King has faced a lot of criticism over the health aspects of its menus. So, Burger King is taking a very big step — and introducing French fries with fewer calories and less fat. Will these … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , | Leave a comment

Should Burger Chains (and Others) Sell Beer?

For decades, most hamburger and other fast-food chains have focused on a family appeal and avoided selling any alcoholic beverages. But with the shaky economy, some of these chains have been testing out the addition of beer to the menu. … Continue reading

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Is Burger King Ready for a Comeback?

In 2011, Wendy’s became the number two burger chain (franchise operator) in the United States, dropping Burger King to the third position. Now, Burger King is poised for a comeback — of sorts. Advertising Age’s Maureen Morrison reports that: “It’s … Continue reading

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