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Tag Archives: entertainment marketing
Reduce Holiday Stress: Try to Keep Smiling
Each holiday season seems to be more stressful. We worry about getting the right gifts. And at the right prices. Also, we may get uptight about seeing family members. Hopefully, that is not the case. This post is intended to … Continue reading
Star Wars’ Rogue One Is Here!
Professor Evans recently did a radio interview following up on an Evans on Marketing post on Rogue One. Click to listen to that interview.
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged business model, customer expectations, customer satisfaction, entertainment marketing, experiental marketing, Hofstra University, Joel Evans, opportunity, planning, promotion, radio interview, Rogue One, social media, Star Wars, success, tie-ins, total revenue, Zarb School
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New Technology Words Added to the Oxford English Dictionary :-)
Each year, new words are added to the Oxford English Dictionary. Some are culturally-driven; others are technology-driven. Many are unusual. As Lindsay Kolowich writes for HubSpot: “Although the Oxford English Dictionary editors get the final say, they actually look to … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, entertainment marketing, experiential retailing, mobile shopping, online information, Oxford English Dictionary, slang, social media, trends
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