Tag Archives: entertainment marketing

Reduce Holiday Stress: Try to Keep Smiling

Each holiday season seems to be more stressful. We worry about getting the right gifts. And at the right prices. Also, we may get uptight about seeing family members. Hopefully, that is not the case. This post is intended to … Continue reading

Posted in Career Useful Information, Part 5: Managing a Retail Business | Tagged , , , , | Leave a comment

Star Wars’ Rogue One Is Here!

Professor Evans recently did a radio interview following up on an Evans on Marketing post on Rogue One. Click to listen to that interview.    

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

New Technology Words Added to the Oxford English Dictionary :-)

Each year, new words are added to the Oxford English Dictionary. Some are culturally-driven; others are technology-driven. Many are unusual. As Lindsay Kolowich writes for HubSpot: “Although the Oxford English Dictionary editors get the final say, they actually look to … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

Great Blogging Tips: An Infographic

Looking to make your blog as good and effective as possible? Then, consider the 50 tips in the infographic below. The infographic was developed by Cent for Your Escape from 9 to 5: “There are plenty of blogging tips all … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment

Have You Mastered Twitter Yet?

With the growing popularity of Twitter as a business communications platform, companies have various decisions to make — including these: Does every tweet mentioning the firm’s name require a response? How should firms respond to positive tweets? To negative tweets? … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Let’s Support Real Heroes!

Here are two heartwarming and poignant stories about the best of us! We can all do better. Evans on Marketing We can all be responsible members of society and give back to the community. This is NOT a post about … Continue reading

Posted in Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | 1 Comment

McDonald’s Celebrity Endorser Lebrons Burger King’s

For years, Burger King has tried to gain on its long-time competitor McDonald’s. Nonetheless, in the United States and around the globe, McDonald’s is the clear and undisputed king. Now, come two new commercials. Who do you think comes out … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment