Tag Archives: experiental marketing

E-Mail Popular. Complements New Media.

Posted on October 3, 2017 by bermanevansretail

Experts regularly predict E-mail marketing’s demise. Instead, our title disagrees. E-Mail Popular. Complements New Media. Let’s discuss.   Background In short, computer engineer Ray Tomlinson sent the first E-mail in 1971. During 2017, we exchange 205 BILLION E-mails each day! … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

Great Post-Purchase Communication Is Essential

Posted on September 7, 2017 by bermanevansretail

Post-purchase communication is a key to continued customer patronage as well as to long-term brand loyalty. Poor follow-up can be quite detrimental to customer relationships. So, how can we do better? Alexandra Sheehan, writing for Shopify, offers several observations and … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | 2 Comments

McDonald’s: Selling Lobster Rolls in Maine

Posted on August 14, 2017 by bermanevansretail

McDonald’s is constantly striving to improve itself and to be more distinctive both in the United States and internationally. See, for example, “McDonald’s Shifting Gears”. Here’s an example, as reported by Chris Snyder for Business Insider: “When you think of … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment