Tag Archives: experiental marketing

Market Research for Small and Medium Retailers

Research is as important for small and medium-size enterprises (SMEs) as for larger retailers. But the SMEs often may have less experience in gathering and analyzing information. Consider these observations from Surveygoo founder Neil Carey: “When it comes to your … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 2 Comments

What Do YOU Think Are Best and Worst Super Bowl Ads Ever?

During the first 49 Super Bowls, there have been a lot of TV commercials presented, and billions of dollars spent on them. So, which of these commercials are considered the best and which the worst? Before reading the experts’ choices, … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment

The Self-Driving Car: Coming Tomorrow Or in 2020+?

Over the last few years, manufacturer interest in self-driving cars has intensified. Some models seem ready to launch relatively soon. Others seem to be much farther in the future (such as an Apple self-driving car). With the growing fascination and … Continue reading

Posted in Global Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , , , , , | 2 Comments

Appealing to the Luxury Retail Shopper

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet. The interview was conducted by host Giovanna Drpic. It deals with the luxury market, especially on … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , | 2 Comments

Free Resources from Trendwatching.com

Trendwatching.com is an excellent source of information about current and emerging trends around the globe: “Established in 2002, we help forward-thinking business professionals in 180+ countries understand the new consumer and subsequently uncover compelling, profitable innovation opportunities. We rely on … Continue reading

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | 1 Comment

Zarb Students Do Well in the 2015 Collegiate Effies’ Target Challenge

Under the supervision of Dr. Songpol Kulviwat, one of the Hofstra University, Zarb of School of Business student teams earned semi-finalist status in the ©2015 Collegiate Effie Awards Target Brand Challenge: “Congratulations on your entry, ‘Perfect Spot,’ being selected as … Continue reading

Posted in Careers in Retailing | Tagged , , , , , , , , , , | 1 Comment

Revisiting Steve Jobs at Stanford: One of the Greatest Commencement Speeches Ever!

At this time of college graduations, take a look at one of the gold standards of commencement speeches — Steve Jobs’ 2005 speech at Stanford. It is truly inspiring and has been viewed more than 22 million times at YouTube. … Continue reading

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , , , , , , , | 1 Comment