Tag Archives: don’ts

Don’ts for Retailers Using Social Media

Posted on January 30, 2017 by bermanevansretail

In this new era of fake news, alternative truth, and inflammatory messages on social media, it is a good time for us to appraise (or reappraise) our own use of social media. Are we doing the best we can to … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Be a GREAT Work Colleague

Posted on March 11, 2015 by bermanevansretail

All of us need to understand our roles and functions in the companies for which we work. We should want both our bosses and peers to view us in a favorable light and perceive us as great colleagues. As Officevibe … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , , | 1 Comment

Don’t Discourage Customers from Visiting Your Web Site

Posted on November 1, 2014 by bermanevansretail

Unfortunately, many viewers abandon a Web site after a short visit. Why does this happen? And what can we do about it? As Kissmetrics notes: “Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment